Online Retailer
Making It Work
The amount of orders processed manually is a good indication of your sites usability and trustworthiness, initially you’ll most likely have to process a large percentage of orders manually. Take this time to build up a list of frequently asked questions and place them on your website. Learn from the established retailers like Amazon and answer as many questions as possible right on your website.
Credit card fraud is still rife on the internet; increase your sites reputability by purchasing a security certificate from a company like Thwarte. This ensures you’re site is verified and all sensitive information is encrypted and can’t be intercepted by hackers and fraudsters. Most hosting companies offer security certificate setup for a nominal fee.
Marketing
The most cost effective way to market your online store is a pay per click campaign with Google’s Adwords or Yahoo’s Overture. AdWords can be a little daunting at first so do a little reading before beginning, having read numerous ebooks promising the moon and more we recommend Perry Marshalls, The Definitive Guide to Google Adwords for a solid grounding and a quick learning curve. RRemember that pay per click campaigns require constant maintenance to ensure best results and prevent costs from sky rocketing.
Starting an affiliate marketing program of your own can be a quick way to sell to a much wider audience. A solid terms of service agreement and research into each affiliate before approval is essential to prevent your companies name and products being used or marketed in a negative manner.
Don’t Forget
Keeping stock and stock prices up to date is a full time job; not keeping your store current is a quick way to lose customers.
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