Bed And Breakfast
Making It Work
To be successful you’ll need to create a comfortable environment combined with an excellent level of service. If you are able to influence the design of your B&B make sure you living quarters are as far away as possible from the guest area. Remember most guests are escaping to your quite B&B for a break from their hectic lives, if you have small noisy kids this might not be the best time to start your B&B. Remember that like sleep, food is also an essential part of any travel experience. If you’re not much of cook now is the time to start learning or consider hiring one.
Marketing
Market your B&B online by developing an attractive website with pictures of your B&B, rates, testimonials, a list of local attractions and things to do and a booking form. Register your website will all the topic relevant and local business directories. Consider driving traffic to your site using a pay per click campaign such as Google’s Adwords or Yahoo’s Overture.
Market your B&B offline by using the Yellow Pages, booking agents in surrounding cities, flyers and brochures. Place advertisements in local petrol garages and supermarkets to capture those visitors that didn’t plan ahead. Also register your B&B with local tourism and information centres.
Don’t Forget
Pricing your services isn’t easy, you have to factor in countless hidden expenses such as electricity, water and food. The easiest way to develop your initial pricing strategy is to pose as a prospective guest of other established B&B’s and get quotes for stays of various lengths at different times of the year, remember prices increase in season.
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